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Market Segmentation Certificate

Application form for the SCANBA Certificate

We successfully received your application for the SCANBA Certificate.

Please allow 10 business days to process your request.

If you have any questions on your application status,

please contact Olle Heineken (,  

the SCANBA Online Education Manager.

Your first and last name as it will appear on the certificate:

The email address where the certificate should be sent:

To receive the certificate, you should answer at least 8 out of 10 questions correctly.

Question 1:

What is market segmentation not for?

Your answer to question 1:

Question 2:

Which kind of a market segmentation technique is the regression-based segmentation?

Your answer to question 2:

Question 3:

What software can be used for conducting cross-tabulation segmentation?

Your answer to question 3:

Question 4:

What coefficient of determination (R squared) is considered acceptable in regression analysis for market research?

Your answer to question 4:

Question 5:

Which segmentation technique can automatically identify segments in the market data?

Your answer to question 5:

Question 6:

Which method is not a clustering technique?

Your answer to question 6:

Question 7:

Is the following statement true or false? 


"Part-worths are the coefficients in the regression equation for the customer preference of the product or service attributes."

Your answer to question 7:

Question 8:

How many levels a product attribute can have?

Your answer to question 8:

Question 9:

How can a market researcher select the number of clusters for the market segmentation?

Your answer to question 9:

Question 10:

Why market researchers need to code data in the conjoint analysis?

Your answer to question 10:

The application submission is a subject of 15 € processing fee. PayPal enabled checkout.