Market Segmentation Certificate
Application form for the SCANBA Certificate
Your first and last name as it will appear on the certificate:
The email address where the certificate should be sent:
To receive the certificate, you should answer at least 8 out of 10 questions correctly.
What is market segmentation not for?
Which kind of a market segmentation technique is the regression-based segmentation?
What software can be used for conducting cross-tabulation segmentation?
What coefficient of determination (R squared) is considered acceptable in regression analysis for market research?
Which segmentation technique can automatically identify segments in the market data?
Which method is not a clustering technique?
Is the following statement true or false?
"Part-worths are the coefficients in the regression equation for the customer preference of the product or service attributes."
How many levels a product attribute can have?
How can a market researcher select the number of clusters for the market segmentation?
Why market researchers need to code data in the conjoint analysis?
The application submission requires the SCANBA Certificate Key file.
If you do not have the key file, you can request it with the link below.
Requests are processed within 3 business days.
Upon completion, you will receive the email with the 'scanba-certificate-key.txt'
You have to upload the Key File to see the 'Submit Application' button.
We successfully received your application for the SCANBA Certificate.
Please allow 10 business days to process your request.
If you have any questions on your application status,
please contact Olle Heineken (firstname.lastname@example.org),
the SCANBA Online Education Manager.