Market Segmentation Certificate
Application form for the SCANBA Certificate
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To receive the certificate, you should answer at least 8 out of 10 questions correctly.
What is market segmentation not for?
Which kind of a market segmentation technique is the regression-based segmentation?
What software can be used for conducting cross-tabulation segmentation?
What coefficient of determination (R squared) is considered acceptable in regression analysis for market research?
Which segmentation technique can automatically identify segments in the market data?
Which method is not a clustering technique?
Is the following statement true or false?
"Part-worths are the coefficients in the regression equation for the customer preference of the product or service attributes."
How many levels a product attribute can have?
How can a market researcher select the number of clusters for the market segmentation?
Why market researchers need to code data in the conjoint analysis?
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