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Market Analytics Certificate

Application form for the SCANBA Certificate

Your first and last name as it will appear on the certificate:

The email address where the certificate should be sent:

To receive the certificate, you should answer at least 12 out of 15 questions correctly.

Question 1:

Is the following statement True or False? 


‘You have to keep different variables in different columns when you are doing sales forecasting with Excel.’

Your answer to question 1:

Question 2:

Which method uses Smoothing Constant and Damping Factor?

Your answer to question 2:

Question 3:

What is the alternative name for ‘time series’ ?

Your answer to question 3:

Question 4:

How irregular and unpredictable events are called?

Your answer to question 4:

Question 5:

Which baselines are most suited for the Moving Average method?

Your answer to question 5:

Question 6:

What is market segmentation not for?

Your answer to question 6:

Question 7:

Which kind of a market segmentation technique is the regression-based segmentation?

Your answer to question 7:

Question 8:

What product cost vary according to volume?

Your answer to question 8:

Question 9:

What software can be used for conducting cross-tabulation segmentation?

Your answer to question 9:

Question 10:

What coefficient of determination (R squared) is considered acceptable in regression analysis for market research?

Your answer to question 10:

Question 11:

Which segmentation technique can automatically identify segments in the market data?

Your answer to question 11:

Question 12:

Which of the following pricing techniques sets prices high during the introduction of a new product or service by targeting the top 1 - 5% of the market?

Your answer to question 12:

Question 13:

Which of the following pricing techniques is also known as “perceived value pricing”?

Your answer to question 13:

Question 14:

Which of the following pricing techniques captures the value different market segments place on their particular needs?

Your answer to question 14:

Question 15:

Which of the following methods assesses if new proposed projects will meet organizational goals for return on investment based on the expected revenue stream?

Your answer to question 15:

The application submission requires the SCANBA Certificate Key file.

If you do not have the key file, you can request it with the link below.

Requests are processed within 3 business days.

Upon completion, you will receive the email with the 'scanba-certificate-key.txt'

Upload Key File

You have to upload the Key File to see the 'Submit Application' button.

We successfully received your application for the SCANBA Certificate.

Please allow 10 business days to process your request.

If you have any questions on your application status,

please contact Olle Heineken (,  

the SCANBA Online Education Manager.