Market Analytics Certificate
Application form for the SCANBA Certificate
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To receive the certificate, you should answer at least 12 out of 15 questions correctly.
Is the following statement True or False?
‘You have to keep different variables in different columns when you are doing sales forecasting with Excel.’
Which method uses Smoothing Constant and Damping Factor?
What is the alternative name for ‘time series’ ?
How irregular and unpredictable events are called?
Which baselines are most suited for the Moving Average method?
What is market segmentation not for?
Which kind of a market segmentation technique is the regression-based segmentation?
What product cost vary according to volume?
What software can be used for conducting cross-tabulation segmentation?
What coefficient of determination (R squared) is considered acceptable in regression analysis for market research?
Which segmentation technique can automatically identify segments in the market data?
Which of the following pricing techniques sets prices high during the introduction of a new product or service by targeting the top 1 - 5% of the market?
Which of the following pricing techniques is also known as “perceived value pricing”?
Which of the following pricing techniques captures the value different market segments place on their particular needs?
Which of the following methods assesses if new proposed projects will meet organizational goals for return on investment based on the expected revenue stream?
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