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Predictive Analytics Essential Skills

Duration: 2 days
Language: English
Code: ES-EN-002

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Predictive analytics has rapidly become a core enterprise practice necessary to sustain competitive advantage. Predictive analytics finds patterns in your data to help you predict future customer behavior. Through the use of predictive models, you can proactively focus your efforts on the most profitable outcomes for your business.

Predictive analytics essential skills is a business-focused course for executives and senior managers who possess strategic forward thinking. This course delivers case studies, expertise, and resources that can be used to examine your strategic objectives through the implementation of predictive analytics, a core component of business analytics in your organization. The predictive analytics essential skills course is the logical next step in professional growth for individuals in business analysis, web analytics, marketing, business intelligence, data warehousing, and data mining.

You will learn how to:

  • Define business goals for predictive analytics
  • Leverage larger data for prediction and to drive larger value
  • Predict how customers will respond in the future
  • Own and control customer behavior
  • Predictively score customers to optimize business performance
  • Use key predictive modeling techniques, methods, management and deployment

Hands-on training

Predictive analytics essential skills will introduce you to a set of practical methods for predictive data analysis. You will have an opportunity to work through real-world practice cases and learn how to prepare data and make forecasts. You will practice data filtration, regression modeling, decision trees, and pivot tables. The training requires no specific background in mathematics. The course is designed to train you to directly apply practical tools in the class.

Personalized instruction

Our trainers individually adjust practical sessions to meet your specific goals. You will be exposed to a business case that is most relevant to your industry and your organizational needs. You will work closely with a trainer who will help you to effectively learn the predictive analytics methods and will answer your questions.

Valuable follow-up

To ensure that our customers successfully implement their new skills, we provide the following support:

  • Personal access to the support area of the SCANBA website that includes training materials
  • An individual plan for generating value from the predictive analytics in your organization
  • An optional follow-up phone session with one of our trainers to help tailor predictive analytics methods to your everyday tasks

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SCANBA Business Analytics




SCANBA Finland

Skinnarilankatu 34
53850 Lappeenranta
[email protected]