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Analytics for Business Strategy Certificate

Application form for the SCANBA Certificate

We successfully received your application for the SCANBA Certificate.

Please allow 10 business days to process your request.

If you have any questions on your application status,

please contact Olle Heineken (,  

the SCANBA Online Education Manager.

Your first and last name as it will appear on the certificate:

The email address where the certificate should be sent:

To receive the certificate, you should answer at least 17 out of 20 questions correctly.

Question 1:

Which of the following strategic metrics is non-monetary?

Your answer to question 1:

Question 2:

Which strategic metric is relevant to Market Entry or Exit scenario?

Your answer to question 2:

Question 3:

Which formula should be used to calculate the return on marketing investment or ROMI?

Your answer to question 3:

Question 4:

What metric should be used to measure growth over multiple years?

Your answer to question 4:

Question 5:

Which of the following strategic metric does not support Brand Development?

Your answer to question 5:

Question 6:

Is the following statement true or false?

“Net present value is a mechanism to account for the monetary value over several years; it represents the equivalent total amount it would be worth in several years”

Your answer to question 6:

Question 7:

Which of the following is not a dimension of metrics to measure the capabilities of the development process?

Your answer to question 7:

Question 8:

What the abbreviation ‘DFM’ stands for?

Your answer to question 8:

Question 9:

Is the following statement true or false?

Certifications and Training are quality-oriented capabilities.

Your answer to question 9:

Question 10:

Which type of projects targets enhancements to existing products and result in big improvements but does not represent a new generation?

Your answer to question 10:

Question 11:

Which of the following market entry strategy is called ‘organic growth’?

Your answer to question 11:

Question 12:

Which is not part of the Generic Strategy Model?

Your answer to question 12:

Question 13:

Which of the following is not a strategy for growth?

Your answer to question 13:

Question 14:

What decision types benefit from the Analytical Hierarchy Process decision model?

Your answer to question 14:

Question 15:

Is the following statement true or false?

"SWOT analysis guides your business strategy by prompting you to dig into details of your organization operations."

Your answer to question 15:

Question 16:

Which of the following statements is true?

Your answer to question 16:

Question 17:

What business decision-makers can achieve with the Analytic Hierarchy Process technique?

Your answer to question 17:

Question 18:

What values should we place on the diagonal of the Pairwise Comparison matrix in the one-level Analytic Hierarchy Process?

Your answer to question 18:

Question 19:

Which of the following statement about the Monte Carlo Simulation technique for decision analysis is true?

Your answer to question 19:

Question 20:

Which function best describes the growth accuracy of Monte Carlo simulation results with the number of iterations?

Your answer to question 20:

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